Our Story
We're putting the farmer and you back in the same room
ZeroMiddle exists to remove everything that stands between an honest farmer and your family's table.
Why ZeroMiddle
The food supply chain is broken
Multiple Middlemen
By the time food reaches you, it has passed through 5–7 hands, each taking a cut and adding distance from the farm.
Adulteration Concerns
Oils diluted, spices coloured, dals polished. What's on the label rarely matches what's in the pack.
Lack of Transparency
You almost never know which farm, which farmer, or which season your food actually came from.
Our Journey
Three generations of Rajasthan farming
Our family has farmed the soil of Rajasthan for over half a century — mustard in Bharatpur, groundnut in Sikar, chilli in Jodhpur. We grew up with the rhythm of sowing and harvest, and the unmistakable smell of fresh ghani oil.
When we saw how that same honest produce got diluted and disguised before reaching cities, we knew there had to be a better way. ZeroMiddle is that way — built on the land we know, for the families we want to feed.
Our Mission
Create a transparent food system where consumers know exactly where their food comes from.
Our Vision
Connect farmers directly with consumers while preserving trust, quality and authenticity.